London Cycle Scheme — Barclays Cycle Hire — Gets New Commercial (VIDEO)

Bike-sharing has taken off around the world. I remember when it was just budding several years ago. I thought right off the bat that it was the hottest idea in the world of transportation planning. Seems it was. Still, advertising is key to gaining users. Look at how much car companies advertise!

London’s bike-sharing program (cycle scheme, as they call it there), Barclays Cycle Hire, has released a new video geared at attracting more users. Perhaps not the most exciting or sexy commercial out there, but I think it’s a good one. It shows very succinctly and in a fun way how to use Barclays Cycle Hire, and some of its benefits. Check out the video:

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