A big 1st annual National Bike Challenge will start this May and run through August 31. To join in the challenge, there’s a simple 3-step process:
- Sign up as an individual or with a team.
- Log your bicycling miles.
- Share your stories & encourage others to join you.
As you bicycle, you will be competing with others around the country who have joined the challenge.
“Riders will compete for prizes and awards on the local and national level, including a Grand Prize trip through California wine country from Trek Travel,” the initial press release stated.
“There’s nothing like riding a bike with your friends and colleagues, and the National Bike Challenge will create a new social network of cyclists stretching from coast to coast,” said Andy Clarke, Executive Director of the League of American Bicyclists.
Curious where this idea came from? Here’s the backstory:
“The online initiative was piloted by Kimberly-Clark (K-C), Endomondo and the Bicycle Federation of Wisconsin in 2011. The idea was sparked by K-C research engineer, Rob Gusky, and K-C extended the competition to its 57,000 global employees. The Challenge proved to be a great team building and wellness activity for K-C’s sustainability efforts globally. Participating K-C employees logged 357,739 miles globally, with U.S. employees pedaling 182,210 miles. The success in Wisconsin led to a bigger vision: Taking the challenge to the national level…. The platform for the National Bike Challenge was created by Endomondo, a maker of mobile phone apps that have 7.5 million users worldwide. ”
If you’re interested in getting rolling in this national social media challenge, join a team or start a new one, and check out the various prizes, informational and inspirational videos and documents, and more over on the Endomondo site.