Nokia Siemens Networks, a world communications giant, will urge its offices worldwide to ‘flick the switch” on March 27, and, at this time, is also encouraging its 64,000 strong staff and worldwide customer base to be part of a global resolution to climate change.
Coca-Cola will be turning out lights in many offices and bottling facilities around the world while also helping to raise public awareness with the use of its iconic marketing assets.
Wells Fargo, which is committed to reducing its greenhouse gas emissions by 20% through energy efficiency efforts in its own operations, is encouraging its customers to participate in Earth Hour through messages on its ATMs. These messages are expected to reach more than eight million people. The company is also turning off its own non-essential lights where practical.
Wells Fargo Green Teams (grassroots groups of Wells Fargo team members that help drive environmental stewardship) are also encouraging co-workers to participate in the event.
Action that Isn’t Going Away
PricewaterhouseCoopers (PwC), the world’s largest professional services firm, has conducted a study of the international business community with regard to climate change.
Titled Appetite for Change, the world’s most comprehensive survey of its kind reveals that 84% of corporate executives believe global warming will change the way they do business over the next two to three years.
PwC has an extensive program of measured carbon emission targets to meet the impending changes to the international business landscape and it will show its commitment to climate action during Earth Hour by engaging its offices (located in more than 150 countries) to switch off their lights for one hour for the event and also encouraging its 163,000 staff to participate in the humungous global event.
Hopefully, all of this action will carry beyond one hour on March 27, 2010.
Image Credit: Earth Hour logo @ WWF / Andy Ridley