Joe created an excellent cartoon to go with Greenpeace’s latest Unfriend Coal video last week, as well as a nice little write-up of the campaign and where it’s at. But we didn’t actually share the video. Here it is above.
The video, Jodie Van Horn of Greenpeace wrote yesterday, has gone global. It has gotten over 18,000 views on YouTube as I am typing this; it has been translated into 140 languages; and countless people have watched it on BBC America as well.
“The ad marvels at the role that the Facebook platform has recently played in bearing witness to and catalyzing incredible societal changes across the globe,” Van Horn wrote. “Now, we need to see Facebook apply its proven ability to foment positive change to a revolution of a different sort: clean energy.”
The video is currently in the process of being dubbed into Spanish and Russian. And Greenpeace Mediterranean and MTV in Israel are working together to get it some more eyes.
You have to give it to Greenpeace, if there is one major environmental organization that can push huge corporations to change for the better, it is the one. Hopefully it can help Facebook really wake up to this issue and do something about it.
In the post mentioned above, Van Horn also gave us a sneak preview on the next step of their push. “Next week we are going to attempt to set a Guiness World Record for the highest number of comments on a Facebook post within a 24-hour period.”
Keep updated on this campaign on Greenpeace’s Unfriend Coal facebook page.