November 19th, 2012 by Guest Contributor
Given the increasing level of influence that the modern consumer wields, it is little wonder that businesses and brands have begun to pay closer attention to their behaviour. This trend is reflected in the growing sense of social responsibility among larger corporations, which mirrors the ethos of consumers who are keen to live a more sustainable lifestyle. Making your business green is no easy task, however, as it requires a long-term and unswerving commitment.
Three Ways to Turn Your Business Green
You can improve the environmental standing of your business simply by reducing its carbon footprint, and there are several ways through which you can achieve this. Consider the following ideas:
- Invest in Carbon Reduction Generators: Carbon reduction is the process of reducing your firm’s carbon footprint, and businesses throughout the UK are offered incentives if they achieve this. For example, companies that spend more than £50,000 a year will receive additional assistance from the Carbon Trust, who will send out agents to evaluate your business and make recommendations free of charge. With this in mind, it is well worth investing in carbon reduction generators to achieve the long-term goal of sustainability.
- Go ‘Paperless’ and Embrace Electronic Communication: While there were a plethora of UK-based businesses that experimented with paperless offices in the late 1990’s, many struggled due to technological faults and unreliable software. Technology has evolved considerably since then, however, with cloud-based software and social media providing sophisticated methods for storing documents and communicating remotely. So if you wish to make your business green, eradicating the use of paper is now a viable and extremely rewarding practice. (It also saves you money.)
- Buy and Source Locally: The concept of buying goods locally is an extremely popular one among modern consumers, and this has prompted firms and governments throughout the world to embrace it with equal enthusiasm. Although it has a positive impact on local communities and the wider economy, purchasing local goods also reduces global fuel consumption and the need for international logistics. This also minimises the amount of packaging that is used, as locally sourced products do not need to travel a huge distance in order to reach their destination.
The Bottom Line
While these steps can all contribute towards the development of a green business, they must just form part of a long-term and serious commitment to sustainability. Only by changing your businesses philosophy can you truly create an environmentally friendly operation, and this requires an investment of time, money, and knowledge.
Author Bio: This article was contributed by Mather & Stuart. To view a range of carbon reduction generators or for more info on how to create an environmentally responsible business, contact the firm today.
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