Published on May 9th, 2012 | by Zachary Shahan


#ThrottleUp — Large-Scale Interactive Hologram Experience in Brooklyn

May 9th, 2012 by


Creative Week is going on in New York this week and, as part of that, GE is putting on the “Throttle Up” experience. Throttle Up is a large-scale interactive hologram experience focused on the beauty and power of GE’s super-efficient GEnx jet engines.

"GEnx engine is powering through a water ingestion test."

The holographic experience uses state-of-the-art technology and 3D renderings by an Oscar-winning FX company to create the largest audience-controlled hologram experience.

The jet engine featured is the GEnx jet engine which cuts NOx emissions as much as 55% more than current regulatory requirements, while cutting other gases as much as 90% below such standards. The engine is so efficient due to the fact that it’s made from an extremely lightweight composite material that GE spent decades developing.

If you can’t make it to Brooklyn to check out and interact with the Throttle Up hologram, or if you just want to keep an eye on what’s happening with Throttle Up throughout the week, you can keep up with what’s going on there via the #ThrottleUp hashtag on Twitter.

Or head over to the event in Brooklyn, New York at 56 Water street, from now until Friday May 11, 11 a.m. to 9 p.m. Just be sure to hold on to your hat when the gust of air blows from the hologram jet engine.

For a little more on the GEnx jet engine, check out this GE video:

Images via GE, GE, & creativeweek/Instagram

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to and click on the relevant buttons.

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