Activism 1010 climate change activism video fail

Published on October 3rd, 2010 | by Zachary Shahan

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10:10 Climate Change Video Goes Overboard [VIDEO]

October 3rd, 2010 by

The British climate change organization 10:10 recently got “Britain’s leading comedy writer, Richard Curtis” (writer of Four Weddings an a Funeral, Notting Hill, Love Actually, and the Mr. Bean sitcom) to make a short video for the organization .

I remember getting an excited email from 10:10 as soon as the video was launched, especially since some big acting and soccer stars were in it and it was being featured on the Guardian. I didn’t watch it immediately but soon started hearing complaints (even from hard-core climate activists) that it went overboard. I thought, “Oh, come on, people are probably overreacting as usual,” but when I watched it myself, I thought, “Whoa, they thought that was a good idea?”

Apparently, 10:10, which I think is a great organization, got the word pretty quickly that the film was too harsh and took it down the same day they launched it. The page where the video originally was now says:

Sorry.

Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.

With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.

As a result of these concerns we’ve taken it off our website. We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

Onwards and upwards,

Franny, Lizzie, Eugenie and the whole 10:10 team

Disappointing that such a great crew and writer (I love Curtis’ stuff) made such a blunder here. I’m sure they’re even more disappointed than me. But, again, what were they thinking?

Big climate activism fail here.

If you haven’t seen the video and are itching to see it, here it is:

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.



  • http://Web Tim Foresman

    For Earth’s Sake, share the video. Over 30,000 babies die each day from lack of fresh water. Climate change and narcissistic world views will not help these innocents. “You can lead a horse to data but you can’t make him think.” Maybe if we push enough red buttons, we can entice the ‘horses’ to think just a little about the highest levels of carbon dioxide in our atmosphere in over 600,000 years. Bloody brilliant film. No one gains by being timid when it is our lives at stake. Thank you, Xie xie, Gracias, Hasante sana, Tusen tak, Merci, Arigato, Danka.

    • http://www.zacharyshahan.com Zachary Shahan

      Thank You, Tim. The video is in the article.

  • Seamus Ruah

    Yet, if South Park had done this most people would have gotten the joke.

    “If I had a large amount of money I should certainly found a hospital for those whose grip upon the world is so tenuous that they can be severely offended by words and phrases and yet remain all unoffended by the injustice, violence and oppression that howls daily about our ears.”
    - Stephen Fry

    • http://www.zacharyshahan.com Zachary Shahan

      excellent point & quote, Seamus!

  • http://Web Joe Shmoe

    I think the video was great. It perfectly encapsulates how organizations such as 10 10 view people less than obsessed with global warming (sorry, I mean climate change, forgot how cold its been lately). We should be killed off, to save Mother Earth. Keep up the good work guys.

  • http://Web Amanda

    How ANYONE could find blowing up children for ANY reason funny is disgusting to me. This film’s objective is to desensitize people from killing those who believe differently, which makes them and everyone who supports them in the same category as jihads.

    Repulsive and tasteless.

    By the way, I love how the people who scream Climate Change are often the worst offenders. Example: Sheryl Crow, John Travolta, Barack Obama, Tom Cruise, Harrison Ford, Oprah Winfrey, AL GORE, U2, Jennifer Anniston… The list goes on and on and on…

    http://www.thisislondon.co.uk/showbiz/article-23390848-with-five-private-jets-travolta-still-lectures-on-global-warming.do

    • P

      I think every teacher wishes they had that button in their class. Kids can be extremely annoying. So is everybody who doesn’t listen to me.

      Long Live Earth.

  • http://Web anonymous

    I liked it! I thought it was great!

  • http://Web Qais

    It’s another shape of human reduction plan. The showed their real intention in this video. Reducing 10% of CO2 by killing 10% of the peoples.

  • http://Web Pauline

    ‘Yes that’s it ladies and gentlemen, cut you cardon or we’ll blow you up.’

    Watching this has given me the strange urge to cut my carbon by at least 10%.

  • http://Web Sam Hall

    “But, again, what were they thinking?”

    Looks like they were thinking it was perfectly fine to kill off people who don’t go along with every trendy bit of feel-good but do nothing climate action.

    It’s anybody’s guess how much CO2 was created during the making of this bit of eco-fascist terror mongering.

    When you go from ‘global warming’ to ‘climate change’ in less than a year, I think the number of disbelievers you’d have to kill off in the scenario envisioned by this video would be much greater.

  • http://www.hazeltreefarm.com Leanne

    It was revolting.

    I’m a climate change activist, but this just left me feeling sick.

    10:10 just lost my support.

    • http://www.zacharyshahan.com Zachary Shahan

      @Leanne: i agree,.. was really surprised when i watched it. i think they do good work — have liked their previous projects — and i’ve had PSAs made for me before by talented directors who just don’t know the ins and outs of the work so well and made similar mistakes, so i’m giving 10:10 another chance. perhaps they were so star-struck by the director and video participants they just missed how distasteful this was… i don’t know, hope so

  • http://Web sarah

    I’m sorry, but I think this is hilarious. It’s 100% British humour, and 100% Richard Curtis. I can’t believe people were so offended they took it down. I think this is why so many English people in particular exclaim “The world’s gone mad with this bloody American political correctness!” I concur.

    • http://Web John R T

      FAO/Jeremy Irons ¨Mad as hell¨ promotion

      10:10 filth.

      Yes: Mad, as:
      insane, irrational, disturbed and dangerous.

      British wit and humour can entertain, can engage, elevate and inspire. No wit, at 10:10.

      What are you missing? ¿Are you awake?

  • http://Web Lance

    If this is an “OH Well live and learn” why have you pulled the ability to view it?
    Just funny satire, turns out to be anything but including supporting turning the environment.
    There is a term for people/organizations with these kinds of actions; weenies.

    Regards

    Lance

    • http://www.zacharyshahan.com Zachary Shahan

      @Lance, i’m not sure who you direct this question — “why have you pulled the ability to view it?” — at. we have the video in the article.

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