At least through the end of 2016, when the solar investment tax credit (ITC) is set to expire, Solarbuzz sees strong growth in the US home solar market. Until then home solar demand looks set to grow faster and faster, with costs still falling and awareness expanding at a rapid rate.
Furthermore, there are more and more home solar loans on the market, with increasingly attractive rates. Some we’ve covered in recent months come from Mosaic, SunPower*, Dividend Solar, and SolarCity.
At the moment, the dominant leaders in the home solar market are SolarCity and Vivint Solar. They have very successfully leveraged $0 down solar leasing and power purchase agreements in order to become the big players. Those options are becoming less attractive as competitive home solar loans come out. But they are still ~70-80% of the US home solar market. SolarCity has just made a big move into the solar loan space (see link above), but Vivint doesn’t offer that option at all. I assume it will before too long.
With strong moves into the home solar loan option, it’s hard to see anyone overtaking these two companies, at least any time soon. But there are still plenty of other great home solar companies competing on the marketplace, such as Sungevity, Sunrun, and SunPower.
Image Credit: SunPower
*Full Disclosure: I own stock in SunPower. Nonetheless, it did not affect my perspective in this story.