I normally choose an introspective or inspirational quote for these quotes of the week, and normally from a quite famous person, but this quote from one of our authors over on CleanTechnica last week really stood out as a good one worth sharing. It was a comment on an article about decentralized solar power vs centralized solar power. Useful insights:
I used to agree that distributed would be great.
But, try selling that, and then see if you think differently about utility-scale. My own experience in attempting to sell solar has led me to realize – sadly – that we will never get enough solar on individual rooftops to make any difference because – not to put too fine a point on it – most people are simply just plain too stupid to do anything different and go solar.
Even when it costs them LESS than their PG&E bill monthly, with NO UPFRONT COST – (via a PPA) people still just won’t take the leap. Even though they can save enough money over 25 years to buy a second house! Stupid, stupid, stupid.
Why won’t we make clear, beneficial choices that benefit practically everyone…? Who knows?
Photo via cornishdave