{"id":4718,"date":"2009-07-21T14:18:30","date_gmt":"2009-07-21T14:18:30","guid":{"rendered":"http:\/\/planetsave.com\/?p=4718"},"modified":"2009-07-21T14:18:30","modified_gmt":"2009-07-21T14:18:30","slug":"nike-engages-in-anti-car-competition-beat-gasoline","status":"publish","type":"post","link":"https:\/\/planetsave.com\/articles\/nike-engages-in-anti-car-competition-beat-gasoline\/","title":{"rendered":"Nike Engages in Anti-Car Competition: BEAT GASOLINE"},"content":{"rendered":"
<\/a> The competition has weekly winners and a grand prize winner.<\/p>\n Five Beat Gasoline campaign videos are here:<\/p>\n (Nike 6.0 athletes on BMX bikes in the streets of London talking about the benefits of bicycling)<\/p>\n A survey on the website shows that this is reaching people who do a lot of driving or riding in cars. The survey results, as I am writing this, say that 40% of respondents spend 5+ hours in the car per week.<\/p>\n Videos of current winners are here<\/a>.<\/p>\n Kudos to Nike for combining their interests with environmental interests on this engaging intiative.<\/p>\n More about the initiative is on Nike’s GameChangers<\/a> webpage and on the Beat Gasoline<\/a> webpage.\u00a0<\/em>See this story for more on Nike’s green efforts<\/a>.<\/em><\/p>\n
\nNike has a financial investment in getting people to live more active lifestyles, but it is broadening its agenda a bit with a new campaign to encourage people to “Beat Gasoline”<\/strong> and use more muscle power for their transportation needs. In partnership with Youth Noise, the initiative is sending this video<\/a> to athletically minded kids, informing them that “air pollution causes 2 million premature deaths in cities around the world” and encouraging them to create and enter a video, and vote on vidoes, for it’s Beat Gasoline challenge. The initiative is distributing strong anti-car information through it’s campaign videos, such as: “DRIVING A CAR IS THE MOST POLLUTING ACT THE AVERAGE CITIZENS COMMITS.” Good criminalistic language there.<\/p>\n\n