{"id":46688,"date":"2017-06-05T18:36:13","date_gmt":"2017-06-05T22:36:13","guid":{"rendered":"http:\/\/planetsave.com\/?p=46688"},"modified":"2017-06-05T18:36:13","modified_gmt":"2017-06-05T22:36:13","slug":"communicate-electric-transport-effectively-outsiders-revolution-summit-presentation","status":"publish","type":"post","link":"https:\/\/planetsave.com\/articles\/communicate-electric-transport-effectively-outsiders-revolution-summit-presentation\/","title":{"rendered":"How Do You Communicate Electric Transport Effectively To \u201cOutsiders”? (rEVolution Summit Presentation)"},"content":{"rendered":"

Originally published on CleanTechnica<\/em><\/a>.<\/p>\n

I gave a presentation in March in Amsterdam (Holland) at EV-Box’s 1st annual rEVolution<\/a>\u00a0summit.\u00a0When creating my presentation, I\u00a0decided to dive into a theme that I’ve been increasingly compelled to focus on \u2014 how do you communicate\u00a0electric transport\u00a0to “outsiders” in the most effective way?<\/p>\n

Electric vehicle (EV) technology is going to move forward one way or another \u2014 the people able\u00a0to improve EV batteries are already focused on that or will be pulled to it via means other than my simple presentations. But all of us are involved in communicating EVs to others, and more so if we work in the industry in some way.<\/p>\n

Furthermore, when it comes to “revolution,”\u00a0the\u00a0critical point is quick and dramatic change. We need\u00a0“rEVolution” (a quick transition to\u00a0EVs) because our\u00a0world is going to melt if we don’t stop flooding the atmosphere with CO2 very soon. If you ignore all of that, hey, who really cares about the speed of the transition to EVs? But I think<\/a> we should all care about protecting our planet and human society, so we should try to hasten the transition to electric transport.<\/p>\n

When it comes to messaging, there are\u00a0generally two keys to success: 1) keep the message simple (aka powerful and memorable) and 2) repeat it, repeat it, repeat it.<\/p>\n