{"id":46127,"date":"2016-11-09T15:21:05","date_gmt":"2016-11-09T20:21:05","guid":{"rendered":"http:\/\/planetsave.com\/?p=46127"},"modified":"2016-11-09T15:58:48","modified_gmt":"2016-11-09T20:58:48","slug":"how-one-social-entrepreneur-is-paving-the-way-for-ocean-awareness","status":"publish","type":"post","link":"https:\/\/planetsave.com\/articles\/how-one-social-entrepreneur-is-paving-the-way-for-ocean-awareness\/","title":{"rendered":"How one Social Entrepreneur is Paving the Way for Ocean Awareness"},"content":{"rendered":"

Important Media is a media partner for Green Festivals<\/a>, and today we’re highlighting one of the new green companies that will be at the event with us. Meet Shilpi, the founder of mission-driven business Samudra Skin & Sea. Join\u00a0Important Media at booth 127 at Green Festival San Francisco, November 11-13.<\/span><\/em><\/p>\n

\n

By Shilpi Chhotray<\/span><\/p>\n

There is no question that the health of our global ocean is threatened. The ocean makes up over 90% of our planet and scientists believe a whopping \u00a080% of all life is found underwater. Truth be told, we\u2019ve barely seen any of it! According to the National Oceanic and Atmospheric Administration (NOAA), <\/span>only 5% <\/span><\/a>of the ocean has been explored.<\/span><\/p>\n

\"seaweeds\"
gorgeous seaweeds; image from Rising Tide Sea Vegetables<\/figcaption><\/figure>\n

But what we do know alarming. At the current rate of pollution, the ocean is projected to have <\/span>more plastic than fish by 2050<\/span><\/a> and sea level rise may climb six feet by the end of the century. So what are we going to do about it? <\/span><\/p>\n

This question has been on my mind \u00a0since \u00a0I started my career in ocean advocacy and conservation policy almost a decade ago, and I realized that each day consumers can undertake actions that can help protect what we value. Some of these actions\u00a0may seem daunting when faced with the bigger picture of ocean pollution<\/a>\u00a0or acidification<\/a>. Every person has the potential to make a difference with the choices they make, but companies must make it easier for us to be responsible consumers. By using ecologically informed approaches to sourcing, manufacturing, and shipping, their customers don\u2019t have to think twice about making ethical purchasing decisions\u2013 while still enjoying a healthy triple bottom line.<\/a> \u00a0<\/span><\/p>\n

My desire toward values-based purchasing and ocean conservation culminated in the creation of my mission-driven company, Samudra Skin & Sea<\/a>. Samudra,<\/em> which means \u2018ocean\u2019 in Sanskrit, emphasizes ocean protection as the\u00a0mission of our social enterprise. The skincare products are created with organic and vegan ingredients, with the highlight being wild-harvested, local California seaweed. By focusing on\u00a0ecologically-driven sourcing, quality ingredients and responsible operations, we have been able to create products that are both ecologically smart and high quality.<\/span><\/p>\n

\"Processed<\/p>\n

Samudra\u2019s Approach to Ocean Conservation <\/span><\/p>\n