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Tag: volkswagen

Green Leadership in Auto Industry: Marketing Ploy or a New Step in Corporate Responsibility

Every company interested in a profit has jumped on the green bandwagon recently. In the auto industry especially, every new model is advertised as being a hybrid, battery powered, or made with more sustainable production. Nearly 100 cars with over 30 combined miles per gallon were released in America in 2010 and 2011. Have auto companies suddenly seen the light and realized their role as leaders in society and dedicated themselves to protecting the public and the planet, or is it all marketing? The answer is, of course, it depends.