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Tag: mattel

How to Market Deforestation

Asia Pulp and Paper (APP), the same company Greenpeace influenced Mattel to stop working with, has been destroying Indonesian rainforests to make Paseo-brand tissue products. These tissues are in many … [Read full article]

Barbie's Rainforest Packaging (cartoon)

You’d think a toy company like Mattel would have the foresight to realize they’d eventually be called out on this, (Thank you, Greenpeace!) as well as the money and knowledge to make their packaging from something a bit less middle-finger-to-the-world-esque…say, recycled Barbie dolls?

Barbie & Disney Causing Deforestation — Greenpeace Protests {3 Videos}

Greenpeace has a new major campaign targeting some key toy companies — Mattel (Barbie maker), Hasbro, and Disney (links take you to PDFs of Greenpeace letters to these companies).

The letters above call on these major toy companies “to immediately act to protect forests in South East Asia and worldwide.”