More on the Lorax Movie From WaPo: The Lorax helps market Mazda SUVs to elementary school children nationwide From HuffPo: ‘The Lorax’ Movie: Environmental Message & SUV Spokesman From The … [Read full article]
Tag: marketing
Nestle Waters CEO Whines, But Still Doesn't Walk The Walk
In a recent Businessweek article, Kim Jeffery the CEO of Nestlé Water North America, makers of Poland Spring waters, whines (yes, whines) that they are misunderstood and not given the … [Read full article]
Updated: MTV Taps Online Video To Kill Greenwashing
What happens when corporations stop greenwashing…and start being real? MTV wants to find out. The NYC-based network just launched a global marketing push to tackle climate change with TV ads … [Read full article]
Ecopreneurist, Marketer, Consultant; MC Milker on The Lindberg Report
That smiling face belongs to MC Milker, head writer for Ecopreneurist where writers focus on sustainable and social entrepreneurship . MC is well-suited for this project, she spent 20 years … [Read full article]