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Tag: grassroots movement

How to Make a Green, Grassroots Movement in the Online World

Most “ninja weaponry” was originally found not in an armory but on a farm. Items like the sai, the bo staff, and the mighty nunchuck were used by desperate, impoverished people in their fight for a better world. By the time of the American Revolutionary War, weapons progressed to the point that the “shot heard round the world” was fired from a black powder musket. Today, the weapons of progress and change are different. I’m not referring here to the machine gun or the nuclear warhead, either, but to something altogether more powerful: the World Wide Web. In each of these cases, the core power came not from the weapons’ form but from the ability to be heard.