mattel

How to Market Deforestation

Asia Pulp and Paper (APP), the same company Greenpeace influenced Mattel to stop working with, has been destroying Indonesian rainforests to make Paseo-brand tissue products. These tissues are in many major supermarket chains and as Greenpeace points out, “Paseo products have no recycled content — they’re made of 100% virgin tree fiber. Worse, those trees

Barbie's Rainforest Packaging (cartoon)

You’d think a toy company like Mattel would have the foresight to realize they’d eventually be called out on this, (Thank you, Greenpeace!) as well as the money and knowledge to make their packaging from something a bit less middle-finger-to-the-world-esque…say, recycled Barbie dolls?

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