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How to Market Deforestation

Asia Pulp and Paper (APP), the same company Greenpeace influenced Mattel to stop working with, has been destroying Indonesian rainforests to make Paseo-brand tissue products. These tissues are in many major supermarket chains and as Greenpeace points out, “Paseo products have no recycled content — they’re made of 100% virgin tree fiber. Worse, those trees […]

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