Paper giant Asia Pulp & Paper (APP), part of the Sinar Mas Group, has apparently been misleading consumers and investors with a massive PR campaign aimed at masking the truth behind its clear cutting operations in Indonesia. An investigative report released today by WWF and its NGO partners revealed that the Senepis Tiger Sanctuary is
Hereās a call to action you donāt often see. Itās not about a non-green company and asking the company to clean up its act, but itās about thanking an electronics giant,Ā Hewlett-Packard (HP),Ā for being a green leader. ClimateCounts.org Green Watching campaign isĀ teaming up with DoSomething.orgās Green Your School Challenge this week to get teens across theĀ country
Earth Day is right around the corner. And us green bloggers know what that meansā¦ tons of greenwashing, ridiculous offers and pitches from non-green companies trying to pretend they are green, millions of dollars spent on āgreenā marketing and advertising (but not necessarily on greening our goods), and, oh yeah, some awareness-raising around important environmental
The Green Business Blog Carnival comes to Planetsave! Following up on Green Business Blog Carnival post #13, an excellent summary of green business news on Sustainablog (one of the Carnivalās co-founding sites), hereās the next edition of the Carnival for your surfing, reading, or eating pleasure (ok, nothing to eat here, sorry). The big business
BP, which has attempted to rebrand itself as āBeyond Petroleumā in recent years, was awarded Greenpeaceās first annual Emerald Paintbrush award for their attempts at greenwashed advertising campaigns in 2008. [social_buttons] To no oneās surprise, when two activists showed up to BPās UK headquarters with green paintbrush in hand, they were quickly escorted out of
The first time I saw the James Bond Coca-Cola ad, I didnāt think much about it. But now it turns my spit to bile. [social_buttons] Itās disgustingly ironic that the owners of the James Bond series would advertise Coke with a film about (spoiler alert) a greenwashing corporation stealing water from the third world. Because
Letās Implement a Clear Cut Ban! Encouraged by reading about heroes who have taken direct action through non-violent resistance, I recently contacted the Californiaās North Coast chapter of Earth First! to volunteer my services. Ā You can imagine my surprise when they explained to me that their top foe, the Maxxam Company, was recently taken over
What happens when corporations stop greenwashingā¦and start being real? MTV wants to find out. The NYC-based network just launched a global marketing push to tackle climate change with TV ads attacking those guilty of greenwashing. All of this is part of their youth-targeted climate change initiative called MTV Switch. The launch includes not only TV
