Here are two great videos I had to share. Translation of the message at the end of the one above is: “It’s smarter to travel in groups. Take the bus.”
I found these in an article announcing the International Association of Public Transport’s 5th Annual Marketing Awards over on The City Fix. Here’s more on that:
The International Association of Public Transport (UITP), a global advocate in promoting public transportation, is accepting entries for its 5th Annual UITP International Marketing Awards until April 15. It is the only international competition that rewards commercial and printed campaigns from the public transport sector.
The Marketing Awards are a part of UITP’s International Marketing Conference that will be held in Venice, Italy in November 2011. The conference is a time to provide organizations with marketing strategies to help them successfully compete against car culture, increase profits and boost ridership.
“Our society is continually changing as citizens’ attitudes towards mobility, services and brands evolve. The challenge of marketing in public transport is to deliver high-quality and cost-efficient services, as well as creating added value to respond to the evolving needs and new lifestyles,” says Susana Palomino, chairman of UITP’s Marketing and Product Development Commission. “We need to be the first mobility choice in the citizens’ mind.”