Solar power advertising has, for the most part, been sparse and lame. There have been a handful of excellent solar ads that I’ve seen over the past several years, but just a handful. A new video ad from NRG Home is narrated by Matthew McConaughey and does a decent job of selling home solar, but not an excellent one, and I doubt the ad will even bring in as much as it cost.
This video certainly isn’t going to go viral. It’s another informative but typical (some might say boring) video ad. Pretty graphics. But I don’t want to know how much those graphics cost, or how much Matthew McConaughey’s voice cost, which many people probably won’t even place anyway. Much better would have been Matthew McConaughey doing something crazy and hilarious, and encouraging you to look into solar power, since it could indeed save you a ton of cash.
Right now, there are 1,013 views on this video. It was published two weeks ago….
Don’t get me wrong, I personally love the video as a solar lover who is already passionate about this stuff. But I don’t think many people are going to be thrilled by it and click the share link. Too bad, Matthew McConaughey bare-chested and acting crazy/goofy/funny could have really gone somewhere.
Here’s the video:
h/t Tor Valenza