Detroit Electric, a brand founded way back in 1907, is now being brought back to life. The new Detroit Electric Car unveiled its first model just last Wednesday, the all-electric SP:01. The new car is a sports car, with a projected top speed of 155 mph, and a price tag of $135,000.
The battery-powered EV is expected to begin production in August, with only 999 of the vehicle slated to be made. Once available though, the SP:01 will be the world’s fastest pure-electric sports car, according to the company.
“Founded more than five years ago, Detroit Electric enters a still-nascent market that is struggling to find buyers. One of its would-be rivals, Fisker Automotive, a hybrid-electric sports-car company that hasn’t built a car since last summer, has hired a law firm to advise on a possible bankruptcy filing,” as Reuters noted.
The new cars will be produced in Detroit, at a dedicated facility. After all 999 SP:01s are finished, a new family of EV production cars will follow, “including two other high-performance models that will enter production by the end of 2014.”
Detroit Electric said the SP:01 was being introduced “following a five-year development and road-test program.”
The Detroit Electric Car brand has been lying dormant since around 1939, when the last of the 13,000 EVs that the Anderson Electric Car Company produced from 1907 to 1939 was finished.
“The brand was revived in 2007 as a joint venture between China’s Youngman Automotive Group — which tried unsuccessfully to acquire bankrupt Swedish automaker Saab in 2012 — and a small California-based electric-car company called Zap. The venture hired Lotus Engineering in 2007 to provide contract design and technical services. In late 2007, Albert Lam, the chief executive of Lotus Engineering, joined the venture as chairman and was named CEO of Detroit Electric in 2008.”
Electric cars back in Detroit after a century! Sounds good, it’ll be interesting to see how this goes.
Image Credit: Detroit Electric 1916 via Wikimedia Commons; Detroit Electric