Environmentally Friendly Biofuel?
A Swedish bus company is marketing it’s use of environmentally friendly biofuels by depicting humans drinking from petrol pumps.
Needless to say the Swedish Poison Information Center is up in arms over the Flygbussarna Airport Coach company’s advertisements.
The company operates shuttle busses to seven airports throughout Sweden, and has increased it use of rapeseed bio-diesel in its fleet. The company plans to use only biofuels within three years, and is using the campaign of posters and ads on its website insinuating the fuel is safe enough to drink.
Swedish officials say the fear is that children who see the ad may just want to try it out, stick a fuel nozzle into their mouths and have a sip. The results, according to the Poison Information Center, could be catastrophic.
The bus company, meanwhile, is quoted as saying, “children see a lot of violence on TV they never go and shot people afterwards.”
Good advertising strategy, or a dangerous one? What do you think?
Source of Image and content. The Local