We can disguise environmentally harmful practices and dress them up in words to help ease our consciences, argues Albert Bandura of the Department of Psychology at Stanford University, but such practices will have a negative impact on the planet and the quality of life of future generations, no matter how we label them.
Writing in the Inderscience publication International Journal of Innovation and Sustainable Development, he explains that we must stop attempting to disguise our actions and switch on our environmental conscience to save the world.
As consumers we are repeatedly bombarded with messages telling us to consider the environment and to save energy in the face of global climate change. However, much has been made recently of the fact that personal economic savings on energy consumption might be offset by increased consumption of goods and services. What may at first appear to reduce the level of ecological harm that we cause, may in effect be cancelled out and possibly lead to even greater harm.