EarthPositive apparel is a good example of taking it to the next level. Yes, they are just basics likely to be used for promotional means (think band t-shirts and convention give aways) and not something we are going to see gracing the runways of any fashion week…ever, but given the mainstream appetite for t-shirts and hoodies, I think these guys are on the right track. Yes, cutting back on promotional items that no one really ever wears anyway (except perhaps to paint in or clean house) is ultimately where we need to go, but in the mean time, this is a step in the right direction. Here’s what they have to say.
What are CLIMATE NEUTRAL T-shirts?
Climate Neutral means our industrial greenhouse gas emissions have been reduced to pre-industrial levels through low- impact (low emission) organic agriculture and carbon neutral industrial manufacturing, achieved through substituting energy use from fossil fuel powered power stations (grey electricity) with clean renewable ‘green’ energy from wind turbines and solar power.