Coke Extends Commitment to Reduce Carbon Footprint
In 2002 the Coca-Cola Company used 3.12 liters of water to produce every liter of poduct. The company, which has captured the taste buds of drinkers worldwide used .57 megajoules of energy and averaged 12.54 grams of waste per liter of product. It’s no wonder that the Coke Kingdom has been less than popular among environmental groups.
With concern for the environment rising among pop culture, however, Coke’s pop has begun to lose its fizz with more than just special interest groups.
Since 2002 the Coke Kingdom has made some changes in order to become more sustainable. In India, the company has worked to offset their water usage by establishing local rainwater harvesting facilities. Over the last two years, Coke has installed 320 rainwater harvesting structures across 17 states in India.














