Planetsave

In October, Steve Jobs issued this statement in response to Greenpeace’s call to stop using toxic PVC plastic and brominated flame retardants:

Last year we announced the unprecedented goal of eliminating polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from Apple products by the end of 2008. I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal.

As it turns out, Macworld came around and this promise has been broken. And Greenpeace is pissed.

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This holiday season, you can save a cloud forest, adopt a tiger and remove 1 ton of CO2.  Although none of it will fit in a box or under the tree, Changing the Present makes all these things possible by giving consumers access to a variety of charitable initiatives so that they can give the gift of hope, health and happiness for a world in need.

Some perks include not having to go near a crowded mall, finding something for everyone on your list, and no lines, returns or exchanges.  Best of all, you’ll be making a tangible difference in the world with the cause of your choice, and it’s something that will last long after the latest retail trends fizzle out.

Changing the Present features more than 1,500 meaningful charitable gifts that users can browse by cause or nonprofit to find the perfect gift for friends or their own charitable giving.

Building on a commitment to changing the social norm when it comes to gift giving, and seeking to spark positive change in the world, Robert Tolmach, CEO of WellGood LLC, spearheaded the team that implemented this important effort, and was kind enough to share more details about the program with me in a one-on-one chat about the future of giving.

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Repeatedly, you’ll hear or read the same suggestions as to what you can do to prevent global warming. Big media sources typically suggest very simplistic things like changing your light bulbs to compact fluorescents, buying a hybrid car, or unplugging appliances when they’re not in use.

But you want to make a real difference.

You are not content with the mainstream media’s advice, because you know that there are bigger things to be done, more dramatic actions to be taken to stop climate change from wrecking further havoc upon our precious ecosystems. Here I will share with you some of those bigger solutions that big media won’t tell you.

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In a recent Businessweek article, Kim Jeffery the CEO of Nestlé Water North America, makers of Poland Spring waters, whines (yes, whines) that they are misunderstood and not given the credit they deserve.  Clearly he thinks all the charges of greenwash are unfair.

But, are they? The article tells of all the environmentally preferable things that they had done but that no one knew about.  The article then goes on to say:

Part of the reason Nestlé Waters wasn’t touting its environmental efforts, according to Jeffery, was that he and the rest of management considered such actions business as usual.

Yes! That’s the point. the “green” things Nestlé were doing were part of normal business operations, many of which saved the company lots of money. Are they good for the environment? Of course. But that’s not really what greenwashing is all about. Its about consumer marketing. This is where the real greenwashing occurs. Before I go on, I want to say that I truly applaud the industry for implementing eco-bottles. That said, it seems to be a blatant case of greenwash to position bottled water as being good for the environment. Water companies should tout eco-bottles, but they shouldn’t suggest that they are good for the environment. They should sell the water, not the the environmental friendliness of the packaging. I would like to ad, that Nestlé is not the worst offender of greenwashy bottled water ads and their ad campaigns are far less offensive than those for Fuji Water and Deer Park.

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A new study has found that commercial birds raised for eggs and meat are missing more than half of the genetic diversity found in native chickens, possibly increasing a vulnerability to new diseases and raising serious questions about the sustainability of the poultry industry.

Yikes. We’ve all heard stories about the Irish Potato Famine, what has been called Ireland’s “biggest catastrophe.” We’ve learned that a lack of biodiversity among potato crops in Ireland at that time was a major factor in that disastrous event.  What if the same thing were to happen to the poultry industry?  Scientists warn that with the way the industry has evolved, this is all too possible.

Hundreds of chicken breeds certainly exist, but today’s commercial broilers all descend from about three lines of chickens, and poultry raised for eggs all come from only one line.  This has led to breeds of industrial chickens that have only half the genetic diversity of native chickens.

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Convicted murderer Robert Knowles stands in the morning sunlight, composting food scraps from the chow hall and coffee grounds from the prison Headquarters.

“It’s nice to be out in the elements,” he says, as he stirs the dark, rich compost that will assist the soil at a small farm where he and other inmates of the Cedar Creek Corrections Center work.

Inmates of the facility, 25 miles from the Washington State Capital, raise bees, grow organic tomatoes and lettuce, and compost 100 percent of food waste.

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In what is being called the “the most ambitious private sector drive yet” to go green, Wal-Mart told hundreds of the chain’s top Chinese suppliers this week that the store intends to raise standards and “green” its supply chain.

You read correctly.  At this week’s “sustainability summit,” in Beijing,  Lee Scott, Wal-Mart’s CEO,  told top Chinese suppliers that the chain “intends to use its market power to get more than just low prices.” At the gathering: Procter & Gamble, FedEx, Kimberly-Clark, Coca-Cola and Rubbermaid.

The Financial Times called the summit “the most ambitious private sector drive yet to reduce waste and pollution in China’s export-focused manufacturing industries.”

“Our environmental footprint is primarily through our supply chain as a company,” says Matt Kistler, head of Wal-Mart’s global sustainability efforts. “So we have the ability to really build a world-class, better quality, better value supply chain.” Read the rest of this entry »

Isn’t it just so convenient that we flush our poop away, down the toilet, never to return? I mean, literally speaking, but metaphorically, too. We flush away our poop, like it’s a problem that we don’t want to deal with. But little do we realize, there’s value in everything, even that which might stink, and which we’d rather send away down a porcelain bowl.

Pooping is a natural process, and doing it in a bowl of drinking water (which must only later be treated with nasty chemicals so that we can reuse this same water) is a horrific waste, and polluting, too. That’s where the humanure system comes in.

The term “humanure” refers to human waste which is recycled by methods of composting, and which can later be used for gardening or agricultural purposes. Before you think: “I don’t want dookie on my daisies!”, remember that everything (everything natural, that is) breaks down in due time. So let’s talk about humanure, and how human waste can be more effectively recycled and reused, instead of letting it continue to pollute ever-precious drinking water supplies. Perhaps by the end of this post, you too will think that flushing your crap away is just as crazy as any other form of pollution.

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Across the country, cities are passing new laws to allow backyard chickens.

Cities across the country have shown new leniency in the urban chicken arena.  Ann Arbor, Michigan, South Portland, Maine and Fort Collins Colorado, have all voted in the past year to allow backyard chickens.  They join the growing number of U.S. cities to make legal the raising of poultry in the backyard.

Illegal or not, city chicken flocks are more popular than ever.

“It’s no longer something kinky or interesting,” said Jac Smit, president of the Urban Agriculture Network. “The ‘chicken underground’ has really spread so widely and has so much support.”

Though some worry that backyard chickens might carry and transmit avian flu, advocates of urban chicken farming claim that farming poultry on a small scale presents less of a risk of disease than large-scale production.

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A comprehensive, international survey released today, showed that half of all 5,487 mammal populations are declining.

Just today, data from a global survey was revealed at a meeting of the International Union for Conservation of Nature (IUCN) in Barcelona, Spain.  1,700 researchers took part in the survey and named habitat loss and hunting as the major causes of the current, mass extinction.

Jan Schipper, who led the team, said: “Mammals are declining faster than we thought — one in four species is threatened with extinction worldwide.”

He said that land animals in Asia have been the hardest hit, where almost 80% of the primates are at risk.  Other mammals at risk across the globe include the blue whale, the bumblebee bat, the Caspian seal and the Tasmanian Devil.

Scientists currently have data for 4,651 species of mammals.  According to this study, 1,139 of these species face the threat of extinction. Read the rest of this entry »