Nike Engages in Anti-Car Competition: BEAT GASOLINE

Nike has a financial investment in getting people to live more active lifestyles, but it is broadening its agenda a bit with a new campaign to encourage people to “Beat Gasoline” and use more muscle power for their transportation needs. In partnership with Youth Noise, the initiative is sending this video to athletically minded kids, informing them that “air pollution causes 2 million premature deaths in cities around the world” and encouraging them to create and enter a video, and vote on vidoes, for it’s Beat Gasoline challenge. The initiative is distributing strong anti-car information through it’s campaign videos, such as: “DRIVING A CAR IS THE MOST POLLUTING ACT THE AVERAGE CITIZENS COMMITS.” Good criminalistic language there.
The competition has weekly winners and a grand prize winner.
Five Beat Gasoline campaign videos are here:











