Carbon-Neutral Commercials and Sustainable Advertising?
Here’s a new wrinkle to advertising, photo and film shoots that are tracked and quantified for the amount of pollutants they produce during a shoot.
A London-based environmental engineering firm has created the tracking software, and it’s been used in the production of several TV commercials. Here’s Hoag Levins of Advertising Age with a report.
A link to the original story is here:
I think it is a great idea to create carbon neutral advertising campaigns, we have a media company which specializes in Sustainable Advertising mediums and promotional products.
Check out http://www.spaceads.com.au
This is the way of the future, all businesses must be conscious of their marketing waste and must plan their campaigns with the end in mind.
Thanks you,
Lenny Manor
Space Ads