Carbon-Neutral Commercials and Sustainable Advertising?
Here’s a new wrinkle to advertising, photo and film shoots that are tracked and quantified for the amount of pollutants they produce during a shoot.
A London-based environmental engineering firm has created the tracking software, and it’s been used in the production of several TV commercials. Here’s Hoag Levins of Advertising Age with a report.
A link to the original story is here:
