Wal-Mart Hits 100-Million Mark for Sales of Energy-Saving Light Bulbs
Published on October 2nd, 2007
Posted in Uncategorized
NEW YORK (Associated Press) - Wal-Mart Stores Inc. reached an annual target of selling 100 million energy-efficient light bulbs ahead of schedule after heavily marketing them as a way for consumers to save money and fight global warming, the retailer said Tuesday.
The world’s largest retailer set the target, which roughly doubled its previous annual sales, late last year as part of a series of green policies. It expanded shelf space, cut prices and ran ads for the swirly compact fluorescent bulbs, or CFLs.
Environmentalists and manufacturers said Wal-Mart’s push has helped boost national demand for the efficient bulbs.
