Google Refuses to Go Dark to Go Green

For most Web site publishers, the phrase “gone dark” has the worst of all connotations. It means a site is no longer running. There’s been a system malfunction, a power failure, a protest, or—worst of all—a permanent company shutdown. But for a new crop of eco-friendly Web site designers, “going dark” is taking on a new meaning. It’s the new way to go green.

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