Carbon-Neutral Commercials and Sustainable Advertising?

Here’s a new wrinkle to advertising, photo and film shoots that are tracked and quantified for the amount of pollutants they produce during a shoot.

A London-based environmental engineering firm has created the tracking software, and it’s been used in the production of several TV commercials. Here’s Hoag Levins of Advertising Age with a report.

A link to the original story is here:

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