December 18th, 2013 by Zachary Shahan
Update: I’ve actually been informed that Honeywell has a much nicer page for its Wi-Fi Smart Thermostat with Voice Control – a first in the smart thermostat space — than the one I found and linked to below. It also has a cool Energy Savings Calculator. So, my apologies to Honeywell for dissing the page I found. Still, though, I’d beef up your marketing presence if I were you. 😀
If you’ve never seen Ellen draw, now’s the time to enjoy that experience. And if you haven’t yet learned about the Nest Learning Thermostat, which we’ve written about extensively, then you should also watch this video for that reason:
We’ve had discussions about the Nest Learning Thermostat numerous times in the comments below articles. The general consensus seems to be: if you’re super attentive to your energy use and you’re the kind of person who unplugs everything when it’s not in use, a cheaper thermostat (and there are other “smart thermostats” on the market) is probably a better bet for you (financially). But there’s no denying that there’s also a cool, slick, fun factor tied to the Nest Learning Thermostat as well. Furthermore, many or even most people probably are not so attentive to their energy use, and they could likely benefit from a smart thermostat such as the colorful beauty Nest offers.
Beyond the utility and cost return on the Nest Learning Thermostat, I think there is one huge thing that Nest nails that people in solar, EV, or other cleantech sectors should take note of. Nest is doing an excellent job of getting its product in front of more and more eyes, and promoting its cool, trendy image. Honeywell actually leads the smart thermostat market, but I never see ads or giveaways for that thermostat. Nest is fairly new to the game (when compared to Honeywell especially), but I wouldn’t be surprised to see it leap to the front in the coming years due to its savvy marketing. Good products sell, but you have to make people aware of them first, and then you also have to make people want them.
People are going to pay that $15 premium for the pleasure of being wooed into buying the device, or at least for the “this is hot” feel that we are left with through Nest’s multiple advertising campaigns.
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