Animals Google-Vegan-Trend

Published on March 17th, 2013 | by Zachary Shahan


Vegan Google Searches Growing Strong (Animation), + Justin Timberlake Vegan Video

Vegetarian has long been something Americans were familiar with, even if it wasn’t nearly as widespread as it is today. Heck, even famous historical figures like Albert Einstein, Benjamin Franklin, Thomas Edison, Henry Ford, and Leonardo Da Vinci were vegetarian (of course, the diet became much more mainstream in the 60s and 70s).

However, veganism developed much later, especially as factory farming became more mainstream. But with notable celebrities and politicians like Bill Clinton, Andre 3000, “Athlete of the Century” Carl Lewis, Mike Tyson, Bryan Adams, and others going vegan, as well as much broader awareness of the horrors of factory farming (and livestock production in general) and of the climate costs of livestock production, more and more people are going vegan. Of course, more and more people are learning about veganism, too. For example, check out this animation of Google searches for the term “vegan” over the past several years:


While searches have been on the rise, meat consumption has been decreasing for a few years now, even chicken consumption, which had been on the rise for years while beef consumption continuously declined since 1976 or so. Here’s a bit on projections for 2013 from the creator of the graph below:

“Per capita chicken consumption is projected to drop by more than 8% in 2013 compared to the peak reached in 2006. During this same period, per capita beef consumption is projected to drop by about 17%. The per capita pork consumption is projected to drop by almost 11% since a recent peak in 2007 and the per capita turkey consumption is projected to drop by more than 9% since a recent peak in 2008.”

All good news.

And then there’s stuff like this:

Justin Timberlake – Bring It On Down 2… przez IdolxMuzic

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy for the past four years or so. Aside from his work on CleanTechnica and Planetsave, he's the Network Manager for their parent organization – Important Media – and he's the Owner/Founder of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to and click on the relevant buttons.

  • SpousalAnomaly

    That’s so awesome about the vegan searches. :) I am a vegan and I am glad to hear the message is getting out. It really is better for our bodies and environment.

    • Zachary Shahan


  • JD Mumma

    Excellent info and animated graphic! Where can were find out more about the data behind the vegan trend animated grahic?

    • Zachary Shahan

      Sorry, I don’t recall where the graphic came from… and didn’t see a data source.

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