March 19th, 2012 by Zachary Shahan
For this World Water Day, the 19th annual World Water Day, outdoor shoe and accessory brand Teva is pushing individuals to give up water in one area of their life for one day, via its Teva World Water Day challenge. In support of Teva’s clean water efforts, you could choose to skip brushing your teeth, skip doing the dishes, skip showering, or even skip drinking (though, that obviously comes with some health and safety risks) for this one day.
Hopefully, just thinking about giving up water for a day will drive home the point that millions upon millions lack clean water every day, and taking the challenge should drive that point home even stronger.
I’m actually thinking of dropping water for the entire day, for everything, after reading about this challenge idea… but not sure if I’ll hold myself to that.
Here’s more on the challenge and other opportunities from Teva:
Kicking off just days before the March 22nd observance, the details of the challenge are purposely simple: starting Monday, March 19th visit Teva’s Facebook page and share, post, tweet or pin the provided water info-graphic. Participants can make their voices louder by visiting the Teva Collect blog for specially designed World Water Day social media cover photos and pinable posters. The brand will also share water-related facts and blog posts while encouraging participants to join in the conversation with stories from their experiences throughout the day. Through thoughtful water consumption, Teva hopes to inspire permanent change for the future of clean water.
Beyond the challenge, consumers can join Teva with its ongoing efforts for clean water through the brand’s Pair for a Foot program. The brand has committed to protecting one linear foot of shoreline for every pair of shoes sold throughout the year. Officially in its second year, Teva has partnered with Surfrider Foundation, Waterkeeper Alliance, Ocean Conservancy and Save the Colorado to help protect 4.3 million feet in 2011 with plans to increase to 4.4 million feet in 2012.
A lot of good calls to action and action opportunities above. Join in!
Photo Credit: Glasses of water courtesy shutterstock.
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