No matter what the motivation (to make money, probably), this is an awesome video from Giant on giving more props to ‘real riders’, everyday bicyclists who are doing it for the planet, their health, or just because they love it. This is what we need, more emphasis on everyday people cycling for fun, health, or the environmental benefits. Nearly anyone can do it. Way to empower people!
If you couldn’t tell from the accent, that’s from Giant’s Australia team. To sign up for a chance to be sponsored by Giant, head on over to its site.
I'm the director of CleanTechnica, the most popular clean energy website in the world, and Planetsave, a leading green and science news site. I've been covering green news of various sorts since 2008, and I've been especially focused on solar energy, electric vehicles, bicycling, and wind energy for the past few years. You can also find my work on Scientific American, Reuters, Think Progress, GE's ecomagination site, several sites in the Important Media network, & many other places. To connect on some of your favorite social networks, go to zacharyshahan.com or click on some of the links below.