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Published on December 8th, 2010 | by Zachary Shahan

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Climate Counts' Striding Shoppers Campaign

December 8th, 2010 by

Climate Counts has a Striding Shoppers Campaign going that is clearly worth a shout out. The company does extensive analyses of many of the world’s biggest companies to see how they are dealing with climate change and then creates scores (from 0-100) for them that consumers can use to help them in their shopping choices.

“Specifically, we look at whether or not companies are reviewing and reducing their greenhouse gas emissions, the positions they’re taking on climate and energy legislation, and their clarity in reporting climate information,” Climate Counts writes.

How to Become a Striding Shopper

Becoming a Striding Shopper is quite easy.

“Support companies that are ‘striding’ to take climate action and steer clear of companies ‘stuck’ avoiding climate action.”

For a little more detail, here is a 4-step guide showing you how to make the biggest impact as a Striding Shopper:

  1. Consider the climate and livability of future generations when shopping and support “striding” companies (click on the “New Scores” tab).
  2. Sign up to join the Striding Shoppers Campaign.
  3. “Raise your voice directly to companies via e-mail and Twitter from the ClimateCounts.org website, free iPhone and smart phone apps telling them you’re paying attention.”
  4. “Spread the word. Share the campaign with your friends via e-mail, Facebook and Twitter.”

Why the Striding Shoppers Campaign is Important

Companies are in charge of a huge portion of human society. How they operate and the materials they use are critical to our success as a green society. But businesses do not make decisions on their own. They make a lot of decisions completely based on what their customers (or potential customers) want.

“Business can be the most powerful force for good on the planet, but for business to act aggressively, consumers have to be engaged,” Climate Counts writes.

“Why a focus on the biggest companies? It’s a matter of scale. If 150 large companies reduced their current greenhouse gas emissions by just 5% it would be like taking 42 million cars off the road for a year.

Top 90 Companies Doing Much Better This Year Than Last

For whatever reason, a sense of corporate responsibility or pressure from consumers and governments, Climate Counts just reported that the top 90 companies on its Climate Counts list have improved considerably in the past year.

Climate Counts scores improved 14% over 2009 according to its latest review of 90 top companies’ climate commitment. Nike had the top score for the third straight year but other companies are closing the gap; eleven companies now score over 75 points out of a possible 100.

“There’s an emerging top tier of innovative companies leading on climate,” said Wood Turner, Climate Counts Executive Director. “Climate action may have bogged down in Washington, but these companies know they can build successful businesses while tackling the climate crisis.”

Significant improvement is the important story this year. Five “surging” companies improved their scores by 20 or more points—led by commercial bank PNC Financial Services’ 40-point improvement. Since Climate Counts’ first scores were launched in 2007, the average company score has improved from 31 points to 50.1 points.

“Corporate climate commitment has graduated. It is now the norm for well-managed, forward-thinking businesses,” said Turner. “We’re excited about that 50-point milestone. When we launched four years ago, we issued a clear challenge, and companies appear ready to see the leadership bar raised.”

Join these improving companies and improve your shopping decisions this year. Again, check out the scores on Climate Counts’ Facebook page above or on the Scorecard Overview page on its website. Or, for a quick scan of industry leaders, here is a list of those:

  • Airlines: Southwest Airlines
  • Apparel: Nike
  • Commercial Banks: Bank of America
  • Beverages/Beer: Anheuser-Busch InBev
  • Consumer Shipping: UPS
  • Electronics: Hewlett-Packard
  • Food Products: (tie) Stonyfield Farm, Unilever
  • Food Services: Starbucks
  • Hotels: Marriott
  • Household Products: L’Oreal
  • Internet/Software: Microsoft
  • Media: General Electric*

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Images via Climate Counts

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About the Author

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.



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