Activism

Published on January 30th, 2009 | by Alex Felsinger

73

PETA's Sea Kitten Campaign Gets Pranked With Steak Ad

January 30th, 2009 by


Some clever techies confused PETA supporters today by pulling a well-executed prank against their campaign to “re-brand” fish as sea kittens.[social_buttons]

For at least a couple hours today, the internet was abuzz with the fact that www.SeaKittens.com had an Omaha Steaks ad smack-dab at the top of the page. But PETA can’t really be that careless, right?

>> You Digg? Check out our other upcoming posts

>> Sea Also: Michael Vick Scores 73.5% on PETA’s Animal Empathy Test

Turns out that the page is a line-by-line duplicate of PETA’s actual sea kittens campaign site, but it’s not owned by PETA at all. According to Alley Insider, PETA has confirmed that the site is a parody and that they are not running any steak ads.

All jokes aside, giving up meat is one of the best ways you can help stop the advancement of global warming and air and water pollution.

More information about the environmental impact of meat:

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About the Author

is primarily concerned with animal welfare, wildlife conservation, and environmental justice. As a freelance writer in San Francisco, he leads a deliberately simplistic and thrifty lifestyle, yet still can’t help gawking at the newest green gadgets and zero-emission concept cars.



  • Benny Martínez Pérez

    Pleaase rebrand them as sea kittens, the drop in demand would take the price down and I may finally be able to eat as much seafood as I would like to.While you’re at it re-brand steaks – my bad I mean cows – to land Nemos. I would love to have cheaper surf-and-turf specials.

  • Benny Martínez Pérez

    Pleaase rebrand them as sea kittens, the drop in demand would take the price down and I may finally be able to eat as much seafood as I would like to.While you’re at it re-brand steaks – my bad I mean cows – to land Nemos. I would love to have cheaper surf-and-turf specials.

  • terry

    Check out this video PETA made: http://meat.org

  • Smriti C

    what’s the address for the fake site??

  • JeffMakesGames

    This morning, I am gonna walk to Carls Jr. and have me a double cheese burger.

    Meat is murder?

    Wheat is murder too.

    http://www.thebestpageintheuniverse.net/c.cgi?u=grill

    PETA can kiss my ass.

  • http://www.omgcritters.com Xevia

    I am pretty sure that this is my screen shot, thank you for not giving credit where it is due.

  • Kate

    That was definitely a funny parody haha!

  • Spurwing Plover

    SEABIRDS EAT SEA KITENS, SEALS EAT SEA KITTENS,BIGGER SEA KITTEN EAT LITTLE SEA KITTENS AND CATS EAT SEA KITTENS

  • D

    http://www.petakillsanimals.com

    they beleive its perfectly fine to kill REAL kittens and puppies, but eating a fish is bad!bad!bad!

    hypocritical frauds, the whole damned lot of them. they say even if animal research resulted in a cure for AIDS they would be against it, yet a senior VP is insulin dependant- and justifies it with saying HER LIFE is more important than yours.

    save animals! kill PETA!

  • Spurwing Plover

    PETA are a bunch of stupid idiots i mean if wouldnt be so bad if they skpt their rediclous ideas to themselves but now their trying to force their stupid veganism on us all through their tastless ads and stupid protests HEY PETA HITLER WAS A VEGETARIAN

  • http://www.graceyfoundation.org Savethehumans

    joe had a good comment until he blew it all at the end with a personal attack. Perhaps he can learn not to make himself look so foolish in the future thus adding more weight to his comments. Sad really.

  • Isa

    Wow, so none of you ignorant toolboxes bothered reading the links after the article, eh? Good work. There is plenty of evidence to back it up.

    That said… sea kittens… fucking moronic. I’m a vegetarian and I hate PETA with the burning intensity of a million suns. The ‘views’ of their halfwit lackeys may be the polar opposite of some of yours, but you have one thing in common: an appalling lack of basic reasoning skills.

  • Athonwy

    Wow, it is amazing the amount of ignorant responses this article has provoked.

    To all the people who posted that not eating meat would increase global plant production: What do you think the animals you eat are currently eating? Air?

    Wrong! Animals eat plants, and it takes 16 pounds of plants to produce 1 pound of meat, so if everyone stopped eating meat then global crop production would be reduced, not increased. Anyone who cannot do that kind of simple math in their head is an idiot. Oh wait, you ARE meat eaters, so I guess that goes without saying.

    Now if only meat eating caused early infertility, we might be spared the genetically watered-down troglodytes you flesh addicts will inflict on the next generation.

  • Ike

    PETA should just give up human beings are always going to eat meat! No matter what type of meat it is. PETA should be educating people where there food comes from and how the animals are treated in those mass production farms. People are severely detached from their food. PETA is now adding to the problem by calling fish “sea kittens!” I thought fish was the chicken of the sea?

  • Mobular

    “Interesting article… up until the last paragraph which seems just slapped in there as blatant propoganda.”

    The truth hurts doesn’t it, man you people are babies. Just because you don’t want to give up something doesn’t mean you have to deny it’s legitimacy, just admit that you’re a little greedy prat rather then living under the pretense that you actually care about the planet.

  • Stevo the Hunter

    Research shows that pretentious hot air produced by PETA is the primary cause of global warming. The good news is that scientists have found a way to patch the hole in the ozone layer with sea kittens.

  • Stevo the Hunter

    I taught my sea-kitten how to play fetch…fetch the tartar sauce, that is! All jokes aside, calling fish “sea kittens” is the dumbest thing I’ve seen in a while. Laughing so hard about this idiotic campaign made me hungry for some grilled sea kitten, with side orders of pond puppy and ocean ocelot.

  • Dan

    Fantastic prank. Makes me hungry for salmon, I’m going to take some out of the freezer now.

  • rik

    peta doesn’t challenge people to think, peta tries to force their vies upon others.

    the simple fact of the matter is that at this point, eating meat is a matter of choice. no screaming from vegetarians is going to stop my meat-eating ways, and no mocking from meat-eaters is going to stop veggies from not eating meat.

    peta members seem to have this overzealous need to force their views upon others when their views are merely a matter of opinion.

    Meat consumption is the LEAST of our worries in regards to global warming, and the fact that this blogger would even elude to this being a significant cause is laughable. why do peta supporters have to grope so hard for another reason to reinforce their views?

    does anyone actually think this “sea kitten” is anything other than moronic? i would love to meet the person who decided this was a good idea and give them a swift kick to the nuts (if male) or punch to the left tit (if female) for being this stupid. yes, the left one. why? because my right arm is the strongest.

  • Robert

    I’m an omnivore, I will not give up meat or vegetables.

    I don’t like the taste of fish to begin with.

    Several places, including China, eat cats. Wonder if this stupid campaign will increase the overall fish or cat consumption…

  • dsfads

    peta challenges people to think about the food we eat, but we ridicule them for doing so. I am not a vegi eater but it doesn’t (does) hurt to know how our food is produced.
    stop ridiculing peta and look at their arguments and if you disagree, challenge them in an academic environment.

  • Some Guy

    Methane is a trace gas, kiddies: 1750 parts per BILLION. That’s 0.000175 percent of the atmosphere.

    The main greenhouse gas is water vapor, and that’s not going away.

  • internetguy48726

    Meat was one of the things that help humans evolve into what we are today, intelligence wise. We needed that protein for our brains to grow larger.

    Sea kittens?
    Delicious with butter and lemon.

  • i love meat

    Wow the ending killed it for me. I’m never going to stop eating meat now. Yummmmmmmmm.

  • Will

    Wouldn’t killing all animals except humans be the best for the environment? Grow meat in the lab to eat.

    Trees are useful, animals are not.

    Let’s work together towards an animal and pollution free planet.

    And for those of you who would remind me that we humans are animals… when the technological singularity happens we’re all going to be machine anyways.

  • http://www.hateroftheyear.com Tyronne Biggums

    “All jokes aside, giving up meat is one of the best ways you can help stop the advancement of global warming and air and water pollution.”

    Hilarious – almost as funny and stupid as the superbowl commercial. Propaganda? hmm, I think so.

    Do you even know what seakittens taste like? DO YA?! They taste just like dog food. Delicious!

  • http://www.cheeseslave.com cheeseslave

    Most soy foods are highly processed and require a lot of energy to produce.

    If you compare a veggie burger made of TVP to a grass-fed beef burger, the grass-fed beef burger requires a LOT less energy to produce.

    Look at these 2 scenarios:

    1. Beef burger: Animal (cow or bison) eats grass (and some hay and water). Animal is slaughtered. Cook and eat.

    2. Veggie burger: Soy is grown on crops (requiring water and chemical fertilizers — or manure). The crops are sprayed with the fertilizers (either manure or chemical) using tractors or planes — which requires petroleum. Once the soy is harvested, the soybean oil is extracted in a factory. Then the soy flour is pressure-cooked. Then it is extruded in huge extruders, then dried. This is all done in a factory, folks, requiring a great deal of energy.

    A lot of the soy being grown is responsible for the destruction of rainforests. Not to mention that a lot of the soy and corn crops are genetically modified.

    Cows on pasture do not increase methane gas. It is feed lot cows that are responsible for the methane.

    I buy grass-fed meats from local farmers who raise the animals sustainably on pasture.

  • George W. Bush

    For any interested I recommend you read “Livestock’s Long Shadow”, a report given by the UN’s Food and Agriculture Organization. The link to it is here: http://www.fao.org/docrep/010/a0701e/a0701e00.HTM

    It’s an assessment of the significant impact the livestock industry has on the environment. The report was distributed in late 2007 and is a good read for anyone interested on the subject.

  • MaverickFAIL.com

    Hahahaha damn that was funny, if only it was real. A similar movement was started by a few asian countries, but this was to change the name from cat, to land fish. Mmmmmm, land fish sounds better than cat any day of the week.

  • hydromatrix

    Its not a line-by-line recreation of the Peta site. Its obviously in an iframe.

  • Adam

    Lots of people seem to take issue with the sentence, “All jokes aside, giving up meat is one of the best ways you can help stop the advancement of global warming and air and water pollution.”

    I won’t bother arguing directly on global warming, but here are two simple facts: Farming cattle indisputably produces a lot of methane. In addition, forests are often cut cut down to make room for the cattle.

    What wasn’t mentioned is that raising meat for food is very inefficient. The amount of corn, soy, etc that one can grow on an acre of land is vastly more than one can obtain from animals (which are fed on crops that we could simply eat ourselves). If you want to eat meat, but don’t like to be so wasteful, I suggest chicken and small game like rabbit. Acre for acre, those animals produce far more food than cattle.

  • Charles

    Now just to clarify, I am a meat eater myself and have no intention of ever giving it up, but…

    You are all IGNORANT if you really think that our consumption of meat has nothing to do with global warming.

    Mark said, “If everyone today turned into a vegetarian many thousands of hectares of forest would need to be cut down to make room for all the crops.” This is COMPLETELY false. Each grass-fed cow requires 3 to 100 acres of grazing land per year for 1250lb of meat. 1250lb of corn can be grown in 1/20th of an acre.

    Dave said, “If I gave up meat that means there would be more cows releasing methane into the air, which is a major cause of air pollution.” Are you really that much of an idiot? If a substantial number of people gave up meat, such that there were a considerable impact on demand, farmers would stop breeding so many cattle. This is not an argument.

    Again, there are plenty of other sacrifices I will make in the interest of combating climate change before I give up meat, but I can’t stand reading so much idiocy

  • Hip Beatnik

    “Actually, YOU are clueless. Yes you need this technology to raise the crops. But when you raise animals you have to raise crops to feed them many times. So multiply the “irrgate the crops and the runoff that results” by the number of times the cows need to eat and you’ll see how much worse meat is for the environment.”

    I’m sure your community college degree will take you far into the agriculture profession of shoveling up shit.

  • Kevin

    It kinda looks like the grey cat is eating the yellow fish

  • http://www.jesus.com Smarter_Than_YOU

    “Come seriously — not eating meat reduces global warming?
    What about all the tractors and combines it takes to harvest crops? Or the water used to irrigate the crops and the run-off that results.
    Hippies are clueless.”

    Actually, YOU are clueless. Yes you need this technology to raise the crops. But when you raise animals you have to raise crops to feed them many times. So multiply the “irrgate the crops and the runoff that results” by the number of times the cows need to eat and you’ll see how much worse meat is for the environment.

  • Julie Gengo

    Did any of you meat eaters read the article? If you click the links under this title is show you the facts about the carbon footprint of meat production. More information about the environmental impact of meat:
    * UN’s Top Climate Scientist Urges People to Combat Climate Change by Eating Less Meat
    * German Government Advisory: Eat Meat Only on Special Ocassions
    * The Hidden Giant #1: “Food” — Vegetarianism
    * Meat is murder on the environment
    * How poultry producers are ravaging the rural South

    Local farms and farmers markets provide local plant-based foods that are not only healthier for you but also don’t leave a big carbon footprint as animal-based products. Buy local and live longer.

    Read The China Study to learn why eating animal-based foods will dramatically increase your chances of preventable diseases and premature death.

  • Marle

    To all the dumbasses saying that we should eat cows because they produce methane, if we didn’t eat them we wouldn’t be breeding them in the high numbers that we do, so there would be fewer. Farms are a business, they follow supply and demand. We demand more beef, they breed more cows, and hence more methane. We demand less beef, and they breed less cows and less methane. Also, we wouldn’t have to chop down forests to feed all the vegetarians. We would just used the land that currently grows food for cows and instead grow food for people.

  • http://ottodestruct.com Otto

    If me giving up meat will stop global warming, then you had all better get used to high temperatures.

  • Bewe

    It takes 6 times the amount of land to feed a meat eater than a vegetarian, beef cattle need about 8 kilos of feed for every kilogram of meat they produce, they also produce a hell of an amount of methane.

    http://www.ivu.org/congress/2006/texts/jayant.html

  • http://www.led-street-light.info Chris

    The site still seems to be up, which is pretty weird because the whole prank is – after all – quite a hefty copyright violation. Ususally, this would get removed quicker. Maybe PETA has not noticed seakittens.com yet?

  • Rei Andrews

    Since Obama’s in office now, maybe they should change their Sea Kitten Fact about them being smarter and cuter than the president. People might get a little confused….

  • Level5Vegan

    To those people saying ‘for any animal you eat, I’ll eat three’…

    The day the animals will be ‘saved’ will be when you drop dead of a myocardial infarction.

    Just saying.

    Your (family’s) loss is their gain.

  • PJ

    Weaksauce. Any chump can copy a website.

  • William

    Give up meat? Yeah right. Go ahead, more for us healthy folk.

  • Eoghan

    I never ate “sea kittens” before I saw this campaign. Now I feel campaigned to. I’m also eating “land fish”.

  • Michael

    All jokes aside, giving up meat is one of the best ways you can help stop the advancement of global warming and air and water pollution. [Citation Needed]

  • Tucker

    Steak is really yummy. I love a good bacon wrapped Filet and also love my veggies but see no reason to ever give up eating meat.

    -Tucker

  • http://www.RedesignYourBiz.com Designer

    hahahahahahhahaha

  • Jas

    I think you meant to say “giving up beef”, noob

  • http://www.steak.com steaky mcsteakerson

    Yea, I’m going to give up steak to save the environment. Good one!

  • jbeezy

    i love meat

  • http://www.insidethecourt.com Peta Maybe

    Hmmmm Tasty Sea Kittens to go with my Korean Dog Legs…

  • J

    yeah stop the slaughter of cows for food and let them live full happy lives farting methane gas every 3 mins of their entire lives cuz that will really really helps stop global warming.

  • Dave

    If I gave up meat that means there would be more cows releasing methane into the air, which is a major cause of air pollution.

  • Steadman

    I don’t think that giving up the delicious and nutritious source of protein known as meat that is harvested from animals will work.
    1. Animals taste delicious. Bacon is the prime example of this fact.
    2. If suddenly the world was to stop consuming meat, millions of domesticated animals would end still find themselves in a strange position. The land that they are living on would suddenly be needed to farm more crops like soybeans and corn. AND the resources for feeding need to be re-directed to feeding humans as well. The only thing left to do would be to have them killed humanely and let their flesh go to waste.
    3. Whole areas of the economy rely on the husbandry, slaughter, and preparation of these animals. Your literately talking about putting thousands if not millions of people out of work, from the ranchers, to the butchers, and even the grill cooks in restaraunts.
    4. Most of the animals used for meat, are domesticated versions of animals who’s original environment might not exist anymore. Releasing these animals back into the wild simply would be sending them to death in a more cruel way that any slaughter house gives.
    5. Most people really really really do like the taste, smell, and the nutrition that meat provides when consumed.
    6. Just like prohabition of alcohol, prohabition of Meat would mean organized crime and a questionable safety of black market meats. Think slaughter houses are bad now? Just wait till it is without the FDA looking over the shoulders the operators? Think about the millions of people that will eventually risk their lifes and those of their families simply because the fabrication process of of their dinners are driven underground?

  • Sven Binning

    Giving up meat is not always the best way to reduce the amount of carbon going in to the atmosphere. Buying food that is locally produced is a much better way that just about everyone can do.

    Over population is the main cause of global warming.

  • Blaine

    Mmmmm….steaaaaakkkk. It is what’s for dinner!

  • http://www.landofbob.com Bob

    OMG Sea Kittens look delicious!

  • Mark

    It is a little ignorant to say that giving up meat will stop global warming. If everyone today turned into a vegetarian many thousands of hectares of forest would need to be cut down to make room for all the crops. Also more pesticides and herbicides would infect our water supply, destroying many aquatic and near-aquatic environments.

    While what you want to do is laudable you are grossly oversimplifying the situation to further your own agenda.

    The only way we can reverse the global warming trend is for us to institute strict population controls and reduce our numbers or start looking at technological ways to sequester methane and carbon.

  • me

    PETA is dumb and fish are tasty. humans are omnivorous and that’s nature. end of story. PETA is a waste of all our time. those hippies can choke on their carrots and STFU!

  • joseph

    Now that’s funny, to call a fish a sea kitten, what good does it do to re-name something? Fish is a major food source for the world and not likely to be given up. At least in a few years when the world is eating sea kittens (myself included), we can all thank PETA for the stupid name. As for the steak add that was just fantastic.

  • Travis

    This campaign has so much fail. If you wanna be vegetarian then go for it. But sea kittens? Really? This is why nobody gives a shit about PETA.

  • kaye

    “All jokes aside, giving up meat is one of the best ways you can help stop the advancement of global warming and air and water pollution.”

    No. Just… No. Cattle ranching != meat eaters. They could fill the cattle pasture with corn or something and it would be the same.

    Just for that comment, I’m thinking arby’s…

  • victorsage

    Wouldn’t giving up meat cause more global warming? I’ve heard cows give off a lot of methane which is bad for the environment. If you ask me, it should be a federal law that every US citizen has to consume a specific amount of beef a year to combat global warming. Also, if we all gave up meat, what would we do with all the livestock we have? Let them roam free? If that were to happen all the animals would die of disease and starvation.

    • Facts

      “Cows give off methane…..” = Pure foolishness! Perhaps ppl have forgotten how many American Buffalo roamed the plains- more than we have cows today so make up a new lie & try to sell it somewhere else!

  • mc3

    Screw that! Meat is delicious!

  • Irobeth

    For every animal you don’t eat, I’m going to eat three.

  • joe

    Come seriously — not eating meat reduces global warming?
    What about all the tractors and combines it takes to harvest crops? Or the water used to irrigate the crops and the run-off that results.
    Hippies are clueless.

  • Adam

    Its not a line by line recreation, its just a frame. Either way its pretty funny, I dugg it up. Thanks!

  • http://amateureconblog.blogspot.com/ Speedmaster

    LOL! ;-)

  • carnivore

    For every animal you don’t eat, I’m going to eat 3.

  • Lamont Woods

    Wow, you have to admit that is comical!

    RT
    http://www.internet-privacy.us.tc

  • IEatPonies

    >”All jokes aside, giving up meat is one of the best ways you can help stop the advancement of global warming and air and water pollution.”

    Interesting article… up until the last paragraph which seems just slapped in there as blatant propoganda.

    For every sea kitten you don’t eat, I’m gonna eat 3.

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