Environmentally Friendly Biofuel?
A Swedish bus company is marketing it’s use of environmentally friendly biofuels by depicting humans drinking from petrol pumps.
Needless to say the Swedish Poison Information Center is up in arms over the Flygbussarna Airport Coach company’s advertisements.
The company operates shuttle busses to seven airports throughout Sweden, and has increased it use of rapeseed bio-diesel in its fleet. The company plans to use only biofuels within three years, and is using the campaign of posters and ads on its website insinuating the fuel is safe enough to drink.
Swedish officials say the fear is that children who see the ad may just want to try it out, stick a fuel nozzle into their mouths and have a sip. The results, according to the Poison Information Center, could be catastrophic.
The bus company, meanwhile, is quoted as saying, “children see a lot of violence on TV they never go and shot people afterwards.”
Good advertising strategy, or a dangerous one? What do you think?
Source of Image and content. The Local
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Max Lindberg
My home state is Illinois, and my hometown a little railroad/farming community named Galesburg.We lived on a small farm during my high school years and I became very aware of nature and it's wonders. I loved the out of doors, working with animals, plowing fields and harvesting crops. Those were very good years.After a stint in the Army during the Korean war my broadcasting career took off at the local radio station, a 250 watt "teapot" as it was called in those days. My first job was as an engineer, then the ham came out and I became an announcer/newsman, graduating after several years to a larger market and a stint as a TV journalist/photographer. Cold, wet weather led me to the southwest where I've lived for most of the last 40 years, with a couple of years out to have fun working as a private investigator in San Francisco, and a few years working in Las Vegas hotels and casinos. In all, its been a real ride.After retiring a few years back I became fascinated with the efforts being made to find alternative energy sources. I've watched our environment deteriorate during my lifetime, and now it's my chance to join the chorus of intelligent and caring individuals making a difference one day at a time.
4 Responses to Kids Drinking From Environmentally Safe Petrol Pumps?
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that is hystarically funny
that is funny it really is i really enjoyed that it is funny here is my lugh HA HA HA HA HA HA HA HO HO HO HA HA HA :-9 HOO HA
I think the idea is perverse and that choice understates a growing ethical problem where feeding cars and people are seen as the same (specially children). This ad is one of many where advertisers assimilate the two; there is an E85 ethanol ad in the US about kids and cars being vegeterian.
And saying that there are no relationships between adverstising and people behavior is being totally ignorant of the way adverstising works (sorry for that). It might be less obvious in Sweden but there is a relationship between violent movies and the rates of crimes in US…
I think it’s reckless. And the comparison is not valid. Making something look benign and harmless when it isn’t is not the same as showing gun violence, something clearly harmful. The question remains, is it truly safe? Then perhaps there’s nothing to get in a hubbub about.
In any case, this certainly is doing a good job getting attention, after all, you wrote about it and we’re talking about it!
“children see a lot of violence on TV they never go and shot people afterwards.” … Yeah true…
But Mum is not pulling that gun out once a week to fill up the car either.
While Mum is paying for the fuel, what harm is there in jumping out of the car and having a swig? Petrol can’t kill?! apparently you can drink it!