LOS ANGELES, CA – FIJI Water, one of the fastest growing, leading premium bottled water brands in the world, announced a Sustainable Growth Initiative today that will make its products carbon negative beginning in 2008.
To achieve this, FIJI Water will account for the carbon footprint throughout the entire lifecycle of its products and then, through a combination of meaningful reductions and carbon-reducing land use and renewable energy projects, the production and sale of each bottle of FIJI Water will actually result in a net reduction of carbon in the atmosphere. No other major beverage brand has ever made a similar commitment to help mitigate the effects of climate change.
Conservation International (CI), a leading conservation organization, has partnered with FIJI Water to counsel them on their sustainability initiative and to develop an ambitious multi-benefit carbon offset plan that, in addition to reducing CO2 in the atmosphere, will also benefit Fiji’s local communities and its biodiversity.
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