NEW YORK (Reuters) – Google Inc, which is used to dominating the Web search advertising business, may find negotiating its way into the cell phone market a tougher task.
Dealing with America’s largest mobile companies, which keep control of devices and features, could force the Web search leader to make concessions that cut into future revenue from wireless, an area Google has long said would be key to growth.
So far no U.S. carrier has confirmed working with Google on a new mobile platform. No. 2 U.S. carrier Verizon Wireless is in active talks about putting Google applications on phones it offers, people familiar with the matter told Reuters.
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