NEW YORK (Associated Press) – Wal-Mart Stores Inc. reached an annual target of selling 100 million energy-efficient light bulbs ahead of schedule after heavily marketing them as a way for consumers to save money and fight global warming, the retailer said Tuesday.
The world’s largest retailer set the target, which roughly doubled its previous annual sales, late last year as part of a series of green policies. It expanded shelf space, cut prices and ran ads for the swirly compact fluorescent bulbs, or CFLs.
Environmentalists and manufacturers said Wal-Mart’s push has helped boost national demand for the efficient bulbs.
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Noelle dEstries
Noelle d'Estries, an early GO employee who took on the varied roles of Community Manager, green celebrity blogger, and more. She currently runs worstcookever.com GO entered Noelle's life in February 2007 while she was burning tires in her backyard. A phone call from the green gods at GO, burnt out the fires. Now, Noelle happily wears her GO sweatshirt while eating organic veggies and asking for paper, not plastic. A regular at the local farmer's market, Noelle shuns raking leaves and lawn maintenance, while making gourmet foods constantly. When not staring at her computer screen, she spends time with her equally attractive dog, Tessa, cat, Tim and lover Paul. She currently holds all three point records at RIT and could eat avocados and drink wine for the rest of her life.
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