American companies in nearly every sector say they embrace corporate social responsibility (CSR) not only because it’s the right thing to do, but also because it strengthens their brands. They also recognize that a stronger brand is a more valuable one, which is an important factor since the U.S. Financial Accounting Standards Board (FASB) issued standards this year for reporting how much brands and other intangible assets are worth.
According to Laurance Allen, founder of Value News Network, FASB’s actions will accelerate the integration of intangibles into mainstream financial analysis, affecting share price. The problem is that no one has been able to show exactly what impact CSR implementation has on brands, let alone measure it. Until now.
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Noelle dEstries
Noelle d'Estries, an early GO employee who took on the varied roles of Community Manager, green celebrity blogger, and more. She currently runs worstcookever.com GO entered Noelle's life in February 2007 while she was burning tires in her backyard. A phone call from the green gods at GO, burnt out the fires. Now, Noelle happily wears her GO sweatshirt while eating organic veggies and asking for paper, not plastic. A regular at the local farmer's market, Noelle shuns raking leaves and lawn maintenance, while making gourmet foods constantly. When not staring at her computer screen, she spends time with her equally attractive dog, Tessa, cat, Tim and lover Paul. She currently holds all three point records at RIT and could eat avocados and drink wine for the rest of her life.
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