Congrats to Treehugger for getting bought by the Discovery Channel for a rumored $10,000,000. From Graham Hill, TH’s founder and top dog:
We suspected that at a certain point in TreeHugger’s life that we would need to
attract significant investment or partner up with a large media organization if we
were to really take our message to the masses and fulfill our mission. Over the last year, we were approached by over 15 large companies interested in playing this role. We had many conversations and concluded that we needed a partner with a sizeable, international audience, a kindred brand and a high level commitment philosophically and financially to green.Discovery fits these criteria to a T.
* They reach 1.5 billion (yes, billion!) cumulative subscribers around the world with top quality, often nature related non-fiction content
* They have commitment from the top of the company for over $50M to create content including programming for the world’s first 24 hr green channel and in addition have allocated significant budget aimed at building the leading green web portfolio on the Internet
* They already have web properties serving hundreds of millions of pageviews per month
* They are looking to the TreeHugger team to help drive the direction of their green efforts online
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Noelle dEstries
Noelle d'Estries, an early GO employee who took on the varied roles of Community Manager, green celebrity blogger, and more. She currently runs worstcookever.com GO entered Noelle's life in February 2007 while she was burning tires in her backyard. A phone call from the green gods at GO, burnt out the fires. Now, Noelle happily wears her GO sweatshirt while eating organic veggies and asking for paper, not plastic. A regular at the local farmer's market, Noelle shuns raking leaves and lawn maintenance, while making gourmet foods constantly. When not staring at her computer screen, she spends time with her equally attractive dog, Tessa, cat, Tim and lover Paul. She currently holds all three point records at RIT and could eat avocados and drink wine for the rest of her life.
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Graham Hill is speaking at the Green Inaugural Ball.
[...] over at TH threw together in a weekend and then let sit. I hope at least a little bit of the big cash flowing in from Treehugger’s sell out to the Discovery Channel flows Hugg 2.0’s [...]
[...] coming on the scene with the goal of making Green easy for the average person. And of course, the recent acquisition of Treehugger by the Discovery Channel for a cool $10-15M validates the green blog/news space which shows there is an audience for green [...]