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Super. Duper. Cool.

The trickle effect of awareness via Live Earth is beginning to spread. NBC Universal announces a week long, company-wide “Green is Universal” initiative to launch on November 4. The network’s most popular programs including My Name Is Earl, The Office, Scrubs, Heroes, and Deal or No Deal will adopt green-friendly programming all in an effort to spread the green gospel.

[Ecorazzi]

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